🚨 Roku Service Interruption for TCL RokuTVs - ONGOING, 10/20/2025, 12PM, PT
Roku is currently experiencing disruptions across some services due to a third-party outage. Their team is actively working to resolve the issue as quickly as possible. You will not need to contact support or take any action at this time. Updates will be posted on this page.
Thank you for your patience and we apologize for the inconvenience.
If your TCL Roku TV is constantly showing promotional screens, demo videos, or resets picture settings on its own, it may be in Store Mode (also called Retail Mode). This mode is designed for use in retail displays and isn’t ideal for home use.
To enjoy the full experience of your TCL Roku TV, you’ll want to switch to Home Mode. Here’s how.
| Store Mode (Retail Mode) | Home Mode |
|---|---|
| Loops ads and demo screens | No ads or retail loops |
| Picture settings revert or stay overly bright | Custom settings are saved |
| Some features may be limited | Full TV functionality |
If you don’t see the option to change the mode, or if your TV continues to act like it’s in Store Mode, a factory reset may be needed.
Press the Home button on your remote.
Go to Settings > System > Advanced System Settings > Factory Reset.
Choose Factory reset everything.
Follow the on-screen instructions.
During the initial setup, be sure to choose Home Use (not Store Use) when prompted.
This will erase all your apps, Wi-Fi info, and personal settings, so only do this if necessary.
TV plays a demo video or banner saying "Best viewed in store lighting"
Picture settings keep resetting after each use
Brightness is locked at a high level
Ads or promotional features appear on-screen
Once you're in Home Mode, you’ll be able to:
Keep your personalized settings
Avoid demo loops or pop-ups
Access the full range of Roku features and streaming apps
